Sony Ericsson expensive mobile brands to enter Iranian market

“Also Sony Ericsson models T715, YARI, AINO and IDOU, which are among expensive and new models of this brand, will be released on the Iranian market soon,” Hosein Payandeh told Mobna news agency.
“Cutting Sony Ericsson mobile import by Pars Comtel is not true and for that reason the company is releasing expensive Sony Ericsson mobile sets with warrantee,” he added.
“In this situation and because of extensive smuggling, authorized importers are unable to compete to release more of this brand,” he said.
“Consumers are unwilling to buy warranted mobile sets because of considerable price difference between warranted and un-warranted mobiles,” he added.
More than 95% of the mobile market is now owned by mobile smugglers.
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